"Always remember," said the businessman to his son, "there are two things that will ensure your success in business."                 "What are they?"

'The businessman said in a stentorian voice, "Integrity and wisdom."

"Integrity?"

"That's right. No matter how it may be to your detriment, no matter what your colleagues or the board may say, always keep your word once you have given it."

"And wisdom?"

"Don't be a horse's ass and give it"